Serve It Right: Its Good Business

SLGA, in a partnership with SGI, the Ministry of Health, the Saskatchewan Tourism Education Council (STEC) and Labatt Breweries, continues to support the Serve It Right: It’s Good Business server intervention program.

The program, which is co-ordinated by STEC, trains servers in liquor-permitted establishments in the use of effective intervention techniques if a patron demonstrates a problem with alcohol.

SLGA has a representative on the program’s committee and contributes to its overall direction and activities.

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Please Bring Your I.D.

The Please Bring Your I.D. program was launched in 1999, and updated in late 2001, to reflect the launch of new mandatory photo driver's licences in the province.

The program was developed by SLGA, with the co-operation and support of the SHHA and the Canadian Restaurant and Foodservices Association. It was introduced as a measure to reduce the availability of alcohol to minors through the use of false identification.

The program is mandatory in the province’s liquor stores, and optional for the hospitality industry.

Check 25

Check 25 is an in-store identification program that assists SLGA liquor store staff in preventing minors from purchasing alcohol from SLGA stores.

The program requires anyone who appears to be under the age of 25 years to show either a photo identification, with a birth date, or three other pieces of identification, at least one of which must have a birth date.

While SLGA store staff have always asked for identification from customers who appear to be under the legal drinking age of 19, this program improves SLGA’s efforts to prevent minors from accessing alcohol, by increasing the number of people who are asked for identification.

Fetal Alcohol Spectrum Disorder Awareness

SLGA continues to assist in the prevention of Fetal Alcohol Spectrum Disorder (FASD) in the province. FASD is caused by alcohol use during pregnancy, and leads to life-long learning and behavioural difficulties in affected children.

SLGA is a member of the Provincial FASD Co-ordinating Committee, chaired by the Saskatchewan Institute on Prevention of Handicaps. The committee has representatives from a number of government agencies, as well as community and aboriginal groups. SLGA supports public awareness initiatives undertaken by the Provincial FASD Co-ordinating Committee.

In addition, liquor store bags and till tapes display the FASD awareness message: “Drinking alcohol during pregnancy can harm the baby. We have fetal alcohol syndrome in our community - let’s find a solution.”
 

Moderation is Always in Good Taste

SLGA participates in the Canadian Association of Liquor Jurisdictions' national poster campaign that spreads the message that moderation is the normal drinking pattern in Canada and to remind people that it’s socially unacceptable to abuse alcohol. 

The posters show how people who abuse alcohol are isolated from the majority of people who drink in moderation. 

The posters are displayed in Saskatchewan’s 79 liquor stores and 185 rural liquor franchises and participating commercial permittees. 

Report Impaired Drivers

SLGA has partnered with SGI, the Saskatoon Police Service, Mothers Against Drunk Driving (MADD), Students Against Drinking and Driving (SADD) and Rawlco Radio to launch the Report Impaired Drivers (RID) campaign in Saskatoon. 

RID is a crime prevention campaign that encourages residents to call 911 to report suspected impaired drivers. The initiative allows the public to assist Saskatoon law enforcement in removing impaired drivers from Saskatoon streets.

The campaign is being promoted on city bus advertisements, road signs, billboards and through posters being displayed in Saskatoon SLGA liquor stores and commercial liquor establishments.

Defy Alcohol and Drugs

SLGA has partnered with the Ministry of Health to launch the Defy Alcohol and Drugs Campaign.